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Graph Search Mastery


Hey guys, Brad Stephens here…

I was pondering on what I could share with you all today that would really help a lot of you with finding new interests to target and new niches to market to. What I am going to share with you is definitely going to give you a competitive advantage! So without further ado, let’s dig in!

Most people overlook the graph search when launching their campaigns. The truth is that the graph search is a goldmine for finding interests to target in your ads, whether you are starting a campaign from scratch or whether you have exhausted all your interests you can find and are looking for extra ones that are just a bit harder to dig up.

Let’s assume you have a campaign that you have exhausted. You have used up all the interests you can find using software/the audience insights tool and you feel the campaign has come to an end. Many people would just move on, but there is a way to squeeze the last bit out of every campaign using only the graph search. This is how you do it.


First Method


Screen Shot 2014-12-30 at 10.33.12 AM

All you have to do is go to your search bar in Facebook, search for “pages liked by people who like {insert niche/page}”. Also make sure you click on the “Pages” tab as shown below. As you will see, there will be several pages (depending on your niche) that you would not have necessarily found using the conventional methods of finding interests.

Screen Shot 2014-12-30 at 10.36.53 AM


All you have to do now is go ahead and type these into your “interests” field in your ads manager, or type it into audience insights to dig even deeper!


Second Method


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Using the second method, you can use “and” in between your two pages/niches and get even more targeted results. Let’s assume you were targeting snowboarders. You could type “pages liked by people who like snowboarding and nike snowboarding” into the graph search and it would really drill down a list of targeted results. For this example I have gone with “wind surfing” and “kite surfing”.

Screen Shot 2014-12-30 at 10.53.04 AM


As you can see, the results are really targeted. The only results shown on this page are those who are liked by people who like wind surfing and kite surfing. Now you can see the power of this when you take two different pages within the same niche use the graph search to find hidden interests for your ads!


Method 3


Screen Shot 2014-12-30 at 10.58.16 AM


Method number 3 is one of my favorites and what I use to find some really cool underground niches. All you have to do is type in “favorite interests of people who like {x} and {y}” as shown above and Facebook literally hands you niches you can go after.

Screen Shot 2014-12-30 at 11.33.56 AM


The interests Facebook gives you are only from people who like the niches/pages you specified in the graph search. So you can really find some great niches to go after using this method!

Hopefully you took something valuable away from this post and it’s sparked some really cool ideas in your mind!

If you enjoyed this post, please let me know in the comments below. And please feel free to connect with me on any of the below social networks 🙂 I’m usually on Facebook the most!

To your success,

Brad Stephens


Download My Full Case Study on How One Simple FB Ad Reached 442,000 People in a Few Days!





Great Post, I had been looking for something on Graph search, glad you went the extra distance by providing not just how to do it but also how to use it in FB ads



Brad Stephens

Thanks for commenting Tom, glad you enjoyed it 🙂


Clear and concise – especially appreciated the screen capture
excellent post Thankyou


Brad Stephens

Thanks for dropping by Wes!

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